, has made two executive appointments – bringing in Joanne Griffith as Chief Content Officer and Thomas De Napoli as Chief Strategy Officer.Griffith will oversee the editorial vision and brand voice for APM Studios and will have creative oversight on original and acquired podcasts. Most recently lead producer of ESPN’s 30 for 30 podcast , she has worked at the BBC, NPR, Southern California Public Radio and KQED as well as with APM’s Marketplace.
Former ViacomCBS exec De Napoli will lead on all business development efforts to extend APM’s podcast IP across multimedia platforms, including consumer products and experiences. His new roles comes after he was brought in last year as managing director, multi-platform sales strategy and business development, helping to strike a partnership deal with Cadence 13.
“Over the past 18 months, the media ecosystem has experienced a rapid acceleration from an ‘attention’ economy that is measured in impressions, views, and clicks towards a ‘passion economy’ realized in fan love, engagement and loyalty.
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