Amazon wants to sell 'Just Walk Out' tech to others

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Although the company is ditching the cashier-less checkout system at its Amazon Fresh grocery stores, it plans to sell the technology to more than 120 third-party businesses by the end of the year. Reaching that goal would double the number of non-Amazon enterprises that use Just Walk Out compared to last year.

Amazon wants the public and - especially other businesses - to know it’s not giving up on its Just Walk Out technology."For us, really making sure that we can service that third-party market is the most important thing," Jon Jenkins, the vice president of Just Walk Out at Amazon , said in an interview. "We’ve definitely been reassuring people that we are in this for the long haul.

Meanwhile, "shoppers in smaller store formats tend to be very mission driven. They want to get in and out quickly, with as little friction as possible."Abandoning the technology in many of its own stores could make it challenging for Amazon to sell Just Walk Out to other businesses. But some experts think the move also could expand adoption among smaller-format stores and locations akin to Amazon Go stores.

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