FILE - An Amazon Fresh grocery store is seen, Feb. 4, 2022, in Warrington, Pa. Amazon is removing Just Walk Out technology from its Amazon Fresh stores as part of an effort to revamp the grocery chain. at its Amazon Fresh grocery stores, it plans to sell the technology to more than 120 third-party businesses by the end of the year. Reaching that goal would double the number of non-Amazon enterprises that use Just Walk Out compared to last year.
Smart carts, which are already available in some Amazon Fresh locations, use sensors to identify items placed inside and have screens that allow customers to see nearby deals as well as how much their groceries will cost. Customers can skip the checkout line by scanning and tallying up items on its cameras.with a mix of technology and traditional grocery offerings that will help it attract more customers.
Abandoning the technology in many of its own stores could make it challenging for Amazon to sell Just Walk Out to other businesses. But some experts think the move also could expand adoption among smaller-format stores and locations akin to Amazon Go stores. In its attempt to sell its technology to other businesses, Amazon is also trying to counter some recent viral social media posts that claimed the checkout system was not a technological marvel but was instead powered by contractors in India who manually added up items in carts as customers shopped.
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