Alvina Patel has been promoted to vice president, commercial and brand marketing, North America at Farfetch.In this newly created role, Patel will take on the duties of leading Farfetch’s account management and brand partnerships functions for North America, where she will support the teams in Los Angeles and New York to help partners continue to deliver strong and sustained growth on the Farfetch platform.
Prior to joining Farfetch, Patel was vice president of communications at Christian Louboutin and held marketing and communications roles at Van Cleef & Arpels, Harry Winston, Hermès and Bulgari.
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