The brand is expanding, with the introduction of its first clothing collection.Author:Whitney BauckPublish date:Oct 20, 2020Allbirds, long known as a maker of sustainability-focused sneakers, is getting into the clothing game.
"From the start, we knew that our vision of evolved environmentalism was broader than just shoes. And as the chasm between disposable fast fashion and utilitarian basics has grown, the fashion industry has clung to the same outdated methods that continue to drive excessive carbon emissions, soil depletion and synthetic waste," the brand said in a press release.
The T-shirt, however, is the most interesting, from a materials standpoint: It, too, is made mostly from Tencel and Merino wool , but it also contains 5% chitosan, which is a fiber derived from discarded crab shells. Allbirds asserts that using these shells rescues them from the waste stream, where they'd be headed as the byproduct of another industry.
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