Allbirds' new T-shirt will retail for $48, while its cardigan costs $145, a wool jumper $135 and a puffer jacket $250.Allbirds last month landed $100 million in a Series E funding round, valuing the start-up at $1.7 billion.The start-up known around Silicon Valley for its comfy slip-on sneakers is hoping to take over another part of your closet.
The new items double down on its commitment to using sustainable materials, including plants, recycled plastic bottles and now, crab shells. Brown said the company first identified a waste stream, which in this case is a surplus of snow crab shells in Canada's seafood industry. To manufacture the shirts, minerals are extracted from the shells and mixed with wool. The result: an antimicrobial fabric that can kill bacteria, Brown said.Allbirds' new T will retail for $48, the cardigan for $145, the jumper for $135 and the puffer for $250.
"We're focused on a handful of essential items that we want to drill down on," Brown said. "We sold just one shoe for the first year and a half of our existence."
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