Adobe, Cloud, Aı, Sensei, Marketing, Marketing Data, Media Mix Modeling, Market Mix Modeling, Marketing Cloud, Advertising

Adobe, Cloud

Adobe’s New Marketing AI Let Customer Cut Ad Spend 50% While Growing Sales 10%

Cut spending. Grow sales. Is this a marketer's fantasy, or real world?

9/21/2021 10:00:00 AM

Adobe ’s new marketing AI let customer cut ad spend 50% while growing sales 10%

Cut spending. Grow sales. Is this a marketer's fantasy, or real world?

But it is true that Adobe has massive scale.The company’s Experience Cloud suite of marketing, commerce, and analytics tools takes in trillions of data points from thousands of sources, includingin the U.S.So there’s definitely significant data feeding the company’s technology.

Trump Has Weekend Freakout Over 'Horrible' Fox News Ads Sudan Prime Minister's house surrounded and top government officials reportedly arrested Biden Has Lost Support Across All Groups Of Americans — But Especially Independents And Hispanics

There is another challenge to media mix modeling (MMM) however: it takes significant time and scale. Because MMM needs to account for historical variance, seasonal fluctuation, and external drivers of customer behavior, the more scale you have and the more time it’s running, the better its insights will be. Existing Adobe customers who already have data in Experience Cloud will get value in just two weeks, Bohra says. Brand new customers will need three to four months of ramp time to start generating valuable insights. And clearly, years of data would be better, so the system knows how to account for summer, winter, and holiday variations for your specific company and your specific products.

But the rewards beckon.Adobe says NVIDIA boosted paid registrations 500% using its AI capabilities, which Adobe groups under the “Sensei” product name. Pitney Bowes cut over 200 order anomalies a week to just one, and Under Armour manages millions of marketing assets with Adobe’s technology.

Plus of course the major cosmetics company that cut spend 50% while increasing sales 10%.The company started working with Adobe’s MMM solution six months ago and clearly, achieved amazing results.It should be noted, of course, that there’s a few ways to make that happen. If any company engages in indiscriminate ad spend, it is very likely to feed bad guys operating ad fraud operations at scale. So some simple optimization is likely to cut a big chunk of fraudulent activity, and advanced technology can trim even more. Plus, massive ad spend focusing on top-funnel metrics without tracking clicks and view all the way down to actual customer acquisition and sales is also unlikely to be effective.

None of that 100% requires AI.But AI can clearly make it easier, faster, automated, and — crucially — smarter. Plus media mix modeling is notoriously complex and easy to fail at, so doing it with a vendor that has literally all the data you need plus the smart systems to run it for you is a major bonus.

One thing that’s interesting about Adobe’s AI: the black box problem.Or rather, the lack of it.The AI black box problem, of course, is the frequent inability of companies to understand why their AI made a particular decision or performed a certain action, leading to challenges in knowing whether it’s actually optimizing correctly or not.

“Adobe’s AI is designed to not be black box,” says Bohra. “We want to make the marketer smarter … so they know why things are happening.”For instance, Adobe Sensei generate purchase propensity scores across customers, looking at what is influencing a higher propensity to buy. But the result is not just a probability or a percentage: it’s a list of the top key influential factors that are building that score, such as weather, location, and purchase history.

Rep. Jim Banks suspended from Twitter for misgendering trans government official Rachel Levine Sudanese gov't officials detained; group sees apparent coup In Kenya, your next coffee could be a 'camel-ccino'

Ultimately, there’s huge value in that.And there’s huge value in marketing effectiveness scoring that doesn’t need to monitor and surveil people’s clicks and app installs and time spent on pages. Adobe customers do have first-party data — after all, if you order something, the company needs to know who to send it to — but does not share data between brands or track people between apps and websites owned by multiple companies.

So the impending death of the third-party cookie that marketers are worried about?Bring it on.“Everyone’s trying to solve what the cookie-less world will look like,” says Bohra. “We started investing in that more than five years ago.”New Adobe customers, however, may still have to wait for these capabilities.

Despite the long testing period, marketing mix modeling is still in beta and will be generally available next year, Adobe says. Read more: Forbes »

Issa Rae, Yvonne Orji Reflect on the Legacy of ‘Insecure’ at Final Season Premiere Event

As “Insecure” creator and star Issa Rae stepped onto the teal carpet for the hit HBO comedy’s final season premiere on Thursday night, a fog cloud rolled in — with the mist only adding to the…

wow I saw how people keep tweeting about lisamiaBTC on Twitter so I decided to give it a try and it worked out perfectly for me also, she knows in and out of her for more details about Forex trade, nobody handles business like she do.

Adobe’s New Marketing AI Let Customer Cut Ad Spend 50% While Growing Sales 10% Adobe ’s new marketing AI let customer cut ad spend 50% while growing sales 10%

Argo AI And Ford To Make Autonomous Deliveries For WalmartBy the end of 2021, Argo AI plans to begin last-mile deliveries for Walmart using automated Ford Escapes in Miami, Austin and Washington DC ford should also consider supporting small business. We all know big corporation pull $F the new Tesla

Adobe’s New Marketing AI Let Customer Cut Ad Spend 50% While Growing Sales 10% Adobe ’s new marketing AI let customer cut ad spend 50% while growing sales 10%

Suburbs take center stage as U.S. growth slowsAs the country’s biggest cities grow and become increasingly unaffordable to many, their suburbs have become some of the fastest-growing large cities in the nation, U.S. Census Bureau officials say. We kno cause they bring crime an drugs with them Every weekend college football stadiums are filled with fans yelling Fuck Joe Biden. But the media tells me he won with 81 million votes. My eyes continue to lie to me. proves he didn't win that's a fact

Box Office: ‘Dune’ Earns $36.8M in Overseas DebutIMAX ticket sales made up 10 percent of the movie's total international take. I did not enjoy this movie.. I fell asleep during few scenes.. and that's to the amazing score.. because when ever that played I was up. Can’t wait to see how Fraser’s cinematography compares to Deakins’ Blade Runner 2049 work! 🎥👀

Parents in China laud rule limiting video game time for kidsInstead of relying on the government to intervene, parents need to take responsibility for limiting time spent on games, social media or the internet, experts say. That might be a problem, when some parents are trying to beat their child's high score. 當父母忘了自己是父母,也正沈淪在社交媒體,網路遊戲中。科技時代的進步正在扼殺人類的某些本能。例如:人性,責任。 I was wondering when the media was going to tell us there pro communist go figure.