Adobe CEO Shantanu Narayen has been in charge of Adobe for nearly two decades and in that time has rarely done interviews. However, he has been making the rounds lately to pump up AI’s tires, including an interview published this week withThe 60-year-old Narayen has been with Adobe since 1998 when he joined from Pictra, a digital photo sharing company he co-founded in 1996.
Adobe has long been a company that trades in commodification — how could it not be? — but it has not always been so apparent as it is right now, with an Adobe exec calling AI “The company makes impressive software crafted with care and passion by people who genuinely want to empower artists to be their best. However, this is but one side of the story.
And that is part of what makes Adobe such a fascinating company to think about, because unlike a tech startup like OpenAI or Midjourney, or even a stalwart like Microsoft or Google, Adobe has a rich history of making products and services for artists. OpenAI doesn’t have a relationship with artists it must worry about as it works to replace humanity’s place in the creative equation.
Narayen continued, “And Firefly for us was just a mechanism of saying how do we make this available in an easy-to-use ideation, the concept of cards, and so, you know, we not only have it within our products, like Photoshop and Illustrator where we’ve integrated AI, but the fact that anybody with a web browser can go and tell us what’s in their head and start the creative process, I believe that’s magical.
Source: Tech Daily Report (techdailyreport.net)
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