Adidas is banking on Beyonce for growth with Ivy Park athleticwear line debut

Sneaker brands have increasing been using celebrities of all kinds, not just athletes, to endorse their products in recent years.

Beyonce's Ivy Park collection originally rolled out in 2016 with Topshop, but the singer pulled the line after sexual harassment claims were filed against owner Sir Philip Green. Beyonce fully acquired full control of Ivy Park brand by purchasing back shares from Green a year later. Analysts like the deal and think Ivy Park could eventually surpass Yeezy's sales, but say it could take time to fully develop.Queen Bey, one of the most recognizable celebrities in the world, has more than 133 million social media followers on Instagram, the 6most followed person globally, according to a November research note by Bank of America Merrill Lynch.

This is a masterstroke by Adidas

Empact!

What’s the new line called Skin?

these replies are disgusting y'all deserved to be off&d

She’s the right one to bank on.

Just lost a customer!

She’s fat

White people in the comments fat shaming her for being a natural curvaceous queen hate to see it

Learn to spell Beyoncé properly. Thank you.

Guaranteed to exceed their expectations! They banked on the right one.

Cornfed .... that’s how they used to refer to it

Use a longer lens so that her leg will not stand out so much.

IVY PARK x adidas tomorrow!

Looks like the right amount of eating to me 😎

MrBeyonceFan We love to see it! 😍

Ew

Maybe she should actually use those shoes to exercise

wow, thats a leg

she needs to eat less!😀

Just like a cattle

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