fails to convey the depth of the long-term relationship the firm’s consultants are attempting to make with their clients.
When I was writing a book about the Apple Store, I discovered an extraordinary example of the power of word choice. During the development of Apple’s first retail locations, Steve Jobs took a hands-on role to make sure the store wasn’t just another computer retailer. A store that enriched lives looked very different than a store that just “moved boxes” or “sold stuff,” Jobs explained. For example, a store that enriched lives would have to leave customers with a memorable experience—that’s why the Apple Store avoided commission-based salespeople. The experience was all that mattered, whether or not the customer made a purchase that day.
AND ONE CHART CAN CHANGE THE WORLD ECONOMY 👇
Are there a leader among those present? 😝
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