Steve Jobs, Leadership, Communication, Corporate Culture

Steve Jobs, Leadership

A Leader’s Words Can Change A Culture

A Leader’s Words Can Change A Culture

10/24/2021 11:08:00 PM

A Leader’s Words Can Change A Culture

Pay attention to your word choice. Words influence employee behavior and company culture.

jobfails to convey the depth of the long-term relationship the firm’s consultants are attempting to make with their clients. At this consulting firm, words mattered. And they mattered so much, even outside speakers like me were required to learn the lingo—and I was glad to do it.

'California Griswold Christmas' house will no longer be fined from city after locals pushback Olivia Wilde Is Living Her Best Life Remote US-Mexico border area sees 136% spike in illegal immigration encounters: 'Not worth your life'

When I was writing a book about the Apple Store, I discovered an extraordinary example of the power of word choice. During the development of Apple’s first retail locations, Steve Jobs took a hands-on role to make sure the store wasn’t just another computer retailer. 

“We’re not in the business of selling computers,” Jobs told his staff. “We’re in the business of enriching people’s lives.” A store that enriched lives looked very different than a store that just “moved boxes” or “sold stuff,” Jobs explained. For example, a store that enriched lives would have to leave customers with a memorable experience—that’s why the Apple Store avoided commission-based salespeople. The experience was all that mattered, whether or not the customer made a purchase that day. Enriching lives meant that customers could touch and play with the devices, and they could have access to in-store classes to learn how to use the systems.

All of these features in the original Apple Stores were very different than traditional computer retailers at the time—and it began with finding the right words to convey the company’s vision.“Enriching lives” did not start organically. It started at the top—with Steve Jobs. Only after hearing it repeatedly and knowing that Jobs was serious did everyone else get the message. 

Pay attention to the words you use as a leader. Are they the best words to explain your company and its role in people’s lives? Are you walking the talk and using the words consistently in your conversations and presentations?Words matter because words lead to action.

Read more: Forbes »

Jack Harlow on How Reading Harry Potter Made Him the Competitive Rapper He Is Today

While accepting his award for Variety’s Hitmaker of Tomorrow, Jack Harlow gifted the audience with a story from his childhood, revealing how a reading program stoked his competitive side, and…

AND ONE CHART CAN CHANGE THE WORLD ECONOMY 👇 Are there a leader among those present? 😝

Boosie Badazz Hurls Vile Words at Lil Nas X in Homophobic TweetLil Nas X addressed the idea of making a song with Boosie Badazz, who responded with a vile, homophobic tweet. I like Lil Nas X Hateful lol it’s the truth 🚶🏿‍♂️ He tweet gets deleted but I get a 30 day ban for nothing

‘Josep’ Review: A Picture Is Worth a Thousand Words in This Animated Internment Camp StoryThis animated biopic is a slim but engaging tribute to the legacy of Spanish artist Josep Bartolí (1910 – 1995), a Catalonian republican whose Goya-esque drawings of his time in French concentratio…

USC students protest toxic Greek life after fraternity suspended for alleged drugging, sexual assaultThe Sigma Nu fraternity suspension has ignited a fury of protests against toxic Greek culture Who is surprised? Is there any aspect of USC that is safe and scandal free? Because I'm not seeing it. Is Ryan Schiffilea this little boy grown up?

Halyna Hutchins' Husband Speaks Out After Her Death, Says He's Been In Contact with Alec Baldwin“He is being very supportive,' Hutchins said of Baldwin (via toofab) TooFab Unsafe work conditions TooFab I really feel bad for him. 🙏🏾 TooFab

Behind The Scenes Of Autodesk’s Culture CodeAutodesk comprises over 11,000 global employees who make software products. How did the introduction of a 'culture code' help the company weather the pandemic and shift to a flexible workplace model?

The Best Pop Culture Halloween Costumes for 2021: From ‘Squid Game’ to ‘ Lil Nas XCostume designing in Hollywood has only gotten bigger and better in recent years, with buzzy shows such as “Bridgerton” and “Gossip Girl” to blockbuster films such as &8220… I really don’t get the whole thing with Ted lasso. I watched two episodes and I want my time back