This story requires our BI Prime membership. To read the full article,McDonald's recently moved its US creative business away from dedicated Omnicom agency We Are Unlimited.
McDonald's executives declined to fund the idea to make a fully functional LP entirely of bacon to promote a"free bacon" initiative.McDonald's recently made big waves in the ad industry by switching from Omnicom as its lead creative agency to Wieden and Kennedy. Many marketers turn to viral stunts and try to piggyback on pop culture to get noticed. Yet McDonald's often hesitated to take risks, according to several parties who worked on the account. One failed effort involved two seemingly win-win elements: Pop music and bacon.that let consumers get free bacon with any item for 60 minutes each day.
This could be one of the most horrifying images ever.
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