David's Bridal has created a messaging bot that can chat with brides-to-be to make wedding prep lessGetty
But don’t call Zoey a chatbot. David’s Bridal executives say she is way smarter than the average retail chatbot. They prefer to call her a messaging concierge. “Before Zoey, brides were calling our stores to book appointments, but our stylists were busy taking care of customers so the phones were going unanswered,” Canfield said.
A growing number of retailers are using text messages to let customers know that in-store pickup orders are ready, or that online orders have shipped. Zoey was created for David’s Bridal by New York-based conversational commerce and AI company LivePerson using its platform LiveEngage.“Text is very natural to us. We do it with our friends and family every day, and we can do it on our own time. I can be walking into a meeting and I can continue communicating with my stylist, or I can use the bot to make an appointment,” said Mariam Reza, senior vice president of enterprise solutions for LivePerson.
The liability with a bride, a chatbot , and a dress is too high.
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