and today, over 30,000 products across the U.S., Canada, Australia, Europe, India and other countries display the trademark. However, in the same way that a company can be cruelty-free without being certified by Leaping Bunny, a product can be vegan without having the little sunflower logo on its packaging. So yeah—read the ingredient list.
The expansion of Leaping Bunny might just be a testament to the fact that just as consumers want our makeup and skin-care products to be effective and affordable, many of us want them to be ethically made, too. “We’re growing by leaps and bounds,” Paschen says. “When I started at the company in 2010, we had less than 400 companies certified and the program had already been 15 years old. We now have almost 1,500 companies certified.
As for vegan products, Bonofiglio points out that biochemists continue to find ways to create new molecules from vegan sources, like using glycerin andoil derived from plant and vegetable sources rather than animal sources. Whether the industry will be able to replace every ingredient it currently uses is simply one of many much larger questions. “What will be the new rules of beauty and how will we define it? Will climate change force a totally new way of producing products?” she asked.
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