According to a report by Crunchbase, just one percent of venture-backed founders were Black in the last five years. One percent. A whopping 77.1 percent of founders were white regardless of gender and education. For about a million reasons, it’s always important to support minority-owned brands but now more than ever, we’re putting the focus on Black-owned founders. That’s why we rounded up some of our favorite Black-owned beauty brands at Target that you should add to your cart, like, now.
Trust us—these brands did the work to bring you quality products at reasonable prices. We’ve tried them all. The best part? You can grab them on your next Target run. Shop ultra-pigmented makeup from Coloured Raine and The Lip Bar, hydrating haircare for textured hair from The Doux, Alikay Naturals and Mielle Organics, grooming products from Scotch Porter and wellness ones from The Honey Pot.
Of course, this isn’t an extensive list of all the Black-owned brands from Target nor is it a list of all the products great for Black hair and skin. There are many more brands at the retailer who cater to textured hair but are owned by huge companies such as Procter and Gamble and Unilever. That doesn’t make them bad products, of course. Some of them, such as Shea Moisture, are our favorites. But here, we’re focusing on Black founders to boost their success in the industry.
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale and the retailer may receive certain auditable data for accounting purposes.The Doux Stylists Maya and Brian Smith own a salon in Macon, GA, of the same name.
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