169+ Black-Owned and Founded Beauty and Wellness Brands to Know

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A database for shoppers, investors, editors, influencers and social media users.

Whether small indie startups or veteran staples of the drugstore aisle , there are many, many Black-owned and founded beauty and wellness brands on the market well worth knowing and supporting. The list is ever-growing, so we've put together a database of 169+ of these businesses, viewable both in the list below and as a public Google docs spreadsheet, for a more organized and searchable format.

Our hope is that shoppers will consult it whenever they consider where to spend their dollars, yes, but also that it may serve as a resource for our own editors and our media industry peers as they put together product roundups, for investors looking for new business ventures, for retailers seeking brands to stock, for influencers looking for brands to spotlight and for social media users wanting to see more Black-owned beauty businesses in their feeds.

We will continue to update the database as new brands emerge and come to our attention. Any suggestions for edits, additions or updates are welcome — we'd love to hear from you via email at tips@fashionista.com.What it is: Natural, plant-based hair care local to Columbus, Ohio.What it is: Luxury plant-based skin care.Instagram: @abaloveapothecaryProduct to try: Divine Me Anointing OilWhat it is: Physician-created clean skin care that caters to Black womxn.

What it is: Body, hair and skin care made with shea butter and formulated for dry, eczema-prone skin.Instagram: @siennanaturalsInstagram: @skinbuttrInstagram: @skotbeaute What it is: Travel- and spa-inspired skin and lip care rooted in African traditions and French beauty rituals.What it is: Mother-and-son-owned skin and body care and home fragrances made in small batches.What it is: Hair and body care.Instagram: @taliahwaajidbrandProduct to try: Green Apple & Aloe Nutrition Apple Seed Oil Product to try: Day Facial Oil Product to try: Sweet Honey Hair Milk What it is: A U.K.-based skin-care and wellness brand for Black womxn.

 

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