Depending on when you were born, there’s a good chance you’ve spent either several decades online or have never known an offline world. Whatever the case, the internet and its advertising giants know a huge amount about your life.
Amazon, Facebook, and Google all have reams of data about you—including your likes and dislikes, health information and social connections—but they’re not the only ones. Countless murky data brokers that you’ve never heard of collect huge quantities of information about you and sell it on. This data is then used by other companies you’ve likely never heard of to nudge you into buying more stuff.
Among the biggest data brokers are Acxiom, Equifax , Experian, Oracle, and Epsilon. Some, but not all, data brokers let people opt out of having their personal information processed—this also depends on where you are in the world—but the process isn’t straightforward. You’ll often have to contact them via email, fill in online forms, and provide extra identification information.that contains their email addresses, links to their privacy policies, and info about whether they let you opt out.
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