Many products are “evergreen,” meaning they’re constantly available. But if a customer can buy it at any time, there’s no urgency to buying it. This makes it easier for a potential customer to say they’ll get back to you after they “think about it,” which typically means the sale isn’t going to close.
writes that this type of open/close launch entails that “your audience must be prepped and ready to buy when the time comes.” So, create a strong marketing plan in the months leading up to the new launch open.Next, keep it a habit to not let bygones be bygones if it doesn’t work out with a lead the first time around.shared, “I always circle back a few months later with leads that went cold to see if they found what they were looking for.
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