Daughter of An Immigrant, Shop Latinx, and Jen Zeano Designs all have two important things in common – they all started with zero followers on Instagram and a mission to build a community while building a brand.
Below the three founders share why they brought their brands to life and how they built up their community on Instagram. Daughter of An Immigrant “Approach Instagram like you’re building a private social club,” notes Garcia. “Approach it as if every post is an invitation to the world to join your social club. This takes your Instagram post from a sales narrative to a community-building one. Also, make your vision and goal clear by crafting content that is consistent around your messaging. Don’t be afraid to build a niche.” Brittany Chavez founded Shop Latinx in 2016 as a hub for Latinx creators, artisans, and small business owners.
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