sees you staring. But to be fair, she gets it. It's still uncomfortable to have a conversation about chub rub, let alone see a woman prop her leg up, pop the cap off her anti-chafe stick, and slather it on her inner thighs in the middle of the street without shame. And that's exactly why she does it. Everywhere—on the sidewalks of New York City, in a European airport, in front of Coco Chanel's old Paris apartment—whenever and wherever she needs it.
When Sturino first came up with the idea for the brand, she had just as many confused conversations. Friends and family told her a cool, millennial-friendly line aimed at thigh chafe was too "niche." Others, mostly men, straight up didn't believe it was an issue. "So many men have been like, 'I don't know what that is. I don't think women get that,'" she says.in the summer of 2017, the numbers spoke for themselves.
I'd go on, but you get the picture. From there, no matter how quickly Sturino tried to manufacture more products, Megababe's waiting list would grow even bigger—which in turn only made shoppers want it more. At one pointThe sales certainly don't hurt, but it's the response that's really meant the most to Sturino. She's worked for years to cultivate a space where women can both lift one another up and openly discuss issues that were once taboo, like melasma mustaches or.
. Up now: 12 women who are making their mark in the world of beauty, where entrepreneurs, artists, influencers, and legislators are fighting to make the beauty industry—and our culture at large—a more inclusive, truly beautiful place.
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