3 Brands Offering Innovative Solutions To Sleep-Deprived Americans, A Market Worth $37 Billion

Bearaby sells weighted blankets and advocates naps

“Think about sleeping under 20 pounds of plastic beads. I was in India where it is hot and humid. I would wake up covered in sweat,” Hamm relates. “So I did more research and found a gap in the market for a sustainable, natural alternative.” It’s an idea she advocates for other businesses, where traditionally it’s been held as a badge of honor to arrive early and work late into the evening five or six days per week. “Nobody can be productive like that,” she maintains.

Using himself and his family as guinea pigs, aided by a 10-pound medicine ball to approximate the average weight of the human head, Chaudhary took over a year to develop the LAYR pillow to meet the company’s exacting standards. “I read every review and people are truly amazed that what we advertise is what they get,” he notes. “People have been tricked so often by so many brands that they almost assume the stuff you say about your product isn’t true. We take a different approach in the sleep market. We don’t do tons of deals or discounts, but offer an excellent product that stands on its merits for a fair price.

Source: News Formal (newsformal.com)

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