is to make marketing and health claims which draw a correlation between consumer products and the alleviation of a health-related condition. Food and beverage companies are now including CBD as an ingredient in their products, claiming the active ingredient will help provide balance. In general,also reports significantly more CBD users are female and living with their spouses or partners .
The CBD opportunity for consumer brands could be driven by a couple factors, including the changing consumer perceptions and the shift from other popular coping mechanisms to holistic wellness remedies.
In the past year, 51% of cannabis products purchased were in the food and beverage categories, per The Hartman Group. In the US,
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