2023 Genesis GV60 Performance First Drive: Badge-Engineering Done Right

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With the new electric GV60 SUV, Genesis proves that badge-engineering doesn’t have to be a dirty word. In fact, maybe we should call it brand-engineering?

Tech is the other differentiating factor. Although the GV60 shares its twin 12.3-inch dash and infotainment displays with the Hyundai and Kia, it has a unique cloud-connected infotainment suite that enables both the system and the vehicle to be updated over the air. It also features connected services, like Face Connect entry, and a fingerprint reader to start your car. It's also Apple Car Key-capable, allowing you to text your keys to someone else.

The GV60 Performance largely rides the same as the Kia and Hyundai, too. It's softly sprung and bounds ever so slightly up and over bumps. Sport mode irons out the ride some, eliminating the bounding without ruining the ride quality. Around L.A.

 

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So a $70,000 SUV that has 248 miles of range.

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