X boss Elon Musk tries to make nice with firms at ad biz conference

Just seven months ago, Elon Musk told an interviewer:"If someone's going to blackmail me with advertising, blackmail me with money, go fuck yourself. Go. Fuck. Yourself. Is that clear? I hope it is."

The Cannes Lions International Festival of Creativity is one of the world's largest annual events for the advertising industry. Musk's attendance is something of a u-turn for the tech tycoon and X, which has been controversial for advertisers in the wake of increasingly lenient moderation policies that have seen public figures like ex-president Donald Trump and neo-Nazi Nick Fuentes return to the platform.

"Elon, welcome to the heart of the advertising industry," Read said to start off."Now, back in November, you had a message to us. You told us to sort of go fuck ourselves. So, maybe we start there… it's a serious question, why did you say that, and what did you mean by that?"

Source: News Formal (newsformal.com)

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