The aim is to alleviate awkwardness. Even though we’re not entirely open about our sexual health publicly, privately, retailers can see we’re interested in investing in it. “Our research shows that 80% of people believe that your sexual wellbeing can increase self-confidence, and nearly 60% of us believe it can improve general happiness.
“Which is why we are using our own communications channels to help normalise sexual wellbeing as a topic, as well as giving customers an accessible way to find out more.”The increased conversations and tools aimed around female satisfaction are designed to shift the mindset away from the pornographic and highly sanitised idea of sex most people have grown up with. In its place, is a bare-all approach that looks at sex through a normalised, lighthearted lens.
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