Bodyform’s period advert: the reality behind the viral video everyone is talking about, which showed the realities of periods, endometriosis, miscarriage, infertility, IVF and menopause.: although it shouldn’t have been groundbreaking to air on TV in 2020, it undoubtedly was.has joined the fight to show real periods in the mainstream with its new campaign.The New Way to Period
shows the reality of getting your period: from blood-stained sheets to crippling cramps, annoying bloating and rinsing stained knickers in the shower. In a press statement, Modibodi explained that the advert was made after learning from its research that one in three young girls were afraid to talk about periods.“We’ve been made to feel gross, made to feel like we’ve got no choice, made to feel uncomfortable and unnatural in our own bodies,” the narrator so accurately asserts.
Although this is a refreshingly accurate take on periods, it would be nice to get to a time where showing a real period in the mainstream isn’t considered “shocking” or “bold”.Sign up for the latest news and must-read features from Stylist, so you don't miss out on the conversation.
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