It's hard to find anything positive to take from the death of the high street. With shopping increasingly carried out online and rising costs of rent, many brands have had to close their doors for good. This has meant, however, that there's a gap to be filled and, thanks to the free marketing tool that is social media, independent labels have been able to emerge.
You might think that this would lead to extortionate prices. Part of the label's appeal, however, lies in its accessible prices, which is partly why it's been such an attractive prospect for stockists like Anthropologie, Urban Outfitters and Harvey Nichols. Coupled with the fact that pieces tend to sell out fairly quickly, it's no surprise Damson Madder feels like a safe bet.
Despite the relatively low prices, the quality of each piece is built to last – a sentiment so important to the brand that it has partnered withAs for the future, Hill says she feels galvanised by the success of the London pop-up. 'This has given us the confidence and appetite to explore plans for a permanent store or stores which is really exciting. We also see huge opportunity to expand our US presence.
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