When I was at high school, a group of kids used to take great delight in trying to get items from their lunch to stick to the cafeteria ceiling. Neither they nor the unamused teachers and school cleaners had any inkling that they were creating art, but art they were creating, it seems. A gallery in New Zealand is currently displaying what is a new landmark in readymade art: a pickle from a McDonald’s cheeseburger stuck to its pristine white ceiling.
The name of this masterpiece? 'Pickle', of course. Why complicate things? The piece on display in a group show at Auckland’s Michael Lett Gallery and has been valued at NZ$10,000 . A good reason not to hold the pickle next time you visit Maccie Ds.
According to Moore, “It’s not about the virtuosity of the artist standing there in the gallery throwing it to the ceiling." He says,"How it gets there doesn’t matter, as long as someone takes it out of the burger and flicks it on to the ceiling. The gesture is so pure, so joyful—that is what makes it so good.”
We imagine that McDonald's may not be impressed if this masterpiece provokes a wave of cathartic pickle throwing in McDonald's eateries, and we in no way condone trying it. Then again, McDonald's loves a
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