, we not only have eyes on the comings and goings of the global beauty market, we can also very easily get our hands on any product our bathroom cabinet desires as, more than ever before, brands tend to open up shop to a worldwide consumer base from the get-go. Even when a product launches only to an overseas audience, it’s never long before it lands on UK soil.
First launched back in 2018 by an ex-Estée Lauder executive and former media mogul , it’s been the sole reserve of US customers for four whole years. Thankfully, that’s finally changing as Nécessaire’s products are now available to buy via Space NK.There’s no denying that much of the initial appeal comes from the suitably slick and minimalist packaging. That, and the fact that tangerine-tinted shower gel makes almost-daily appearances on the Instagram feeds of many.
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