Visitor arrivals dropped to a third of pre-pandemic levels after 2021's volcanic eruption, but La Palma's stark beauty is helping to lure back holidaymakers – including to the exclusion zoneOn Sunday 19 September 2021, the sleeping elemental forces of Macaronesia burst awake. One of the world’s most volcanically active islands erupted.
Tourism made up a significant chunk of GDP, but around 1,000 tourist hotel beds were lost, along with 75km of road and damage to tourist businesses that created aftershocks for the island’s economy that the island authorities and Madrid have struggled to contain. While few islanders would advocate disaster tourism, it is clear that visitors have an appetite to learn more about Macaronesia’s newest volcano, as Perez acknowledges: “It’s natural that people want to see the volcano that hit the headlines, but also important that we show them what happened in a sensitive and educational way.”
The highest point on the island of La Palma in the Canary Islands is the Roque de las Muchachos , says: “La Palma has shown unwavering determination in its efforts to rebuild and highlight the island’s natural beauty, emphasising the crucial role of tourism in its recovery.”, is upbeat: “We were delighted to be able to support the island when it was safe to bring groups back, with many clients saying they were keen to return to see how the eruption had reshaped the landscape.
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