experienced a 25-30 per cent increase in customer spending for engagement rings specifically, a figure that CEO Jean-Marc Mansvelt felt was “quite surprising” and “a godsend, as without e-commerce there was almost no revenue during the initial lockdown.”
Elsewhere, “budgets have definitely increased,” Baxter reveals. She’s had the busiest year of engagement ring sourcing since she started The Cut London seven years ago, which she credits to people “people reassess[ing] their priorities and more couples wanting to focus on the meaningful things in life, which includes the romantic gesture of proposals and buying meaningful rings.”Offbeat choices
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