The Birkenstock Just Got A Major Makeover

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This is what happens when you let CSM students loose on dad sandals.

, you’d be forgiven for thinking the brand had its sights set solely on international expansion. But the family-run business, which was founded by cobbler Johann Adam Birkenstock in 1774, is keeping one toe in the creativity pool that has previously proffered successful collaborations with Valentino and Proenza Schouler., enlisted Central Saint Martins students to enrich its image archive and to put their stamp on Birkenstock classics.

“Birkenstocks have become the official home-office shoe,” asserts CSM designer Alex Wolfe. “My design has all the comfort of your traditional sandals, but with a bit more ‘get up and go’ than ‘stay at home’ – an energy I fully support moving into 2021.”

 

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Birkenstock sandal redesigned by Central Saint Martins studentsComfort-lovers confined to their homes around the world last year sought solace in the mouldable footbed of Birkenstock\u2019s ergonomic sandals, making its double-strap \u2018Arizona\u2019 styles some of the most shopped items of 2020. Now the brand, beloved of both high fashion \u2018ugly\u2019 shoe fans and health-food devotees, has added more\u00a0options...
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Birkenstock sandal redesigned by Central Saint Martins studentsComfort-lovers confined to their homes around the world last year sought solace in the mouldable footbed of Birkenstock\u2019s ergonomic sandals, making its double-strap \u2018Arizona\u2019 styles some of the most shopped items of 2020. Now the brand, beloved of both high fashion \u2018ugly\u2019 shoe fans and health-food devotees, has added more\u00a0options...
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