industry and explored previously uncharted territory. The concept was simple: create hardworking skincare for the cheapest price possible and make it available to the masses. And it worked.It was a refreshing yet relatively simple take on a previously confusing market.
Traditional product names were binned in lieu of labels that described exactly what was housed in each bottle. That way, people could learn what different ingredients were, what they did and how often they should be used. Unsurprisingly, it was an instant hit. Beauty editors love it as much as consumers, skincare experts and dermatologists do and waiting lists are something we’ve all had to come to terms with. While The Ordinary is readily available online – albeit a lot of hero products are often out of stock – and it can be bought in standalone Deciem shops and in select department stores, it’s not always been the easiest of brands to experience in real life.
Until now, that is. As part of its major shake-up, Boots is adding The Ordinary – along with the likes of
BootsUK Will this be available in Liverpool stores? 😍🤞🏻
BootsUK 🎉
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