Scroll through Twitter and Instagram Stories this morning and you’ll be met with scores of people sharing their playlists. Why? Because yesterday Spotify relaunched their annual ‘Spotify Wrapped’ feature, showing users their top artists, songs and genres of the last year.
There was also mass panic when the feature appeared to crash for some users – with searches for ‘Spotify Wrapped something went wrong' and ‘Why is my Spotify wrapped not working?’ major queries too. Users were encouraged to update the app, reinstall it, or clear cache and data stored on your phone that could be taking up too much space for the feature to work.
But there’s another element of people sharing their Spotify Wrapped that’s intriguing: the desperate need to explain or contextualise certainYou see it most with users who mostly listen to mainstream chart music. Alongside a Spotify Wrapped screenshot showcasing their top artists as Taylor Swift, Olivia Rodrigo, Lana Del Rey and Billie Eilish, the user will dramatically declare ‘I KNOW I’M BASIC OKAY!!’.
I experienced it once after a man I’d met on a night out asked to see my Spotify ‘Liked’ playlist. I opened it without a thought, but a strange feeling dawned on us both as I began to explain why I loved certain artists or songs. ‘God, this is quite intimate actually isn’t it?’ he laughed. And it was, suddenly we’d gone from joking about something or nothing to analysing my entire personality through the context of my musical tastes.
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