Brighton-based Claire Blyth is busy. Not only is she the founder of design-focused PR agency, Red Setter, she is also the host of My Life in Design podcast and co-founder of the Creative Industry Alliance, which is campaigning to save art and design in state schools. On top of that, she is the co-founder of Flock, Brighton's regular design meetup.
It was a great opportunity that allowed me to look at all the roles within a creative agency environment, including areas like media buying and planning, but it was the brand side from the very start that really excited me. It felt like the scientific application of art, the linking up of both sides of my brain and I found the depth of it really interesting. That was the start of my journey in brand design, leading up to founding Red Setter in 2009.
Trying to change the mindset of the design industry, that its voice needs to be heard everywhere – not just in the echo-chamber of the design world – is an ongoing challenge that I’m working on!
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