Prada’s Latest Menswear Show Was All About the Power of Choice

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“It was about clothes that people could really wear, but with an impact. That for us is fashion, now”

’s Spring/Summer 2023 menswear show. And, as part of that, the importance of the designer as a creative force in fashion, something they said their now two-year old partnership was all about, right from the start. Two heads, after all, are better than one – and, paradoxically their partnership has resulted not in collections complicated by multiple thought-processes, but a system of simplification, of reduction to the essential.

It all sounds so simple. But, Prada and Simons insisted, the methods behind were anything but. “They appear simple but are the result of a process of choice,” said Prada. “There are hundreds of coats, why is this the right one?” The same is true of the checkered patterns, archival examples unearthed, collated and drilled down to a clutch of patterns that felt right.

And the consummate message of this Prada show as a whole, however, was as a reminder of the importance, always, of a designer – or designers – behind the design. It’s their job to make those decisions, to curate our world.

 

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