RH bets big on new designer collaborations

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RH is\u00a0welcoming\u00a0a\u00a0host of global designers to join the RH roster,\u00a0including Ryan Korban (New York), Joris Poggioli (Paris), Neeru Kumar (New Delhi) and Dina Nur Satti (Brooklyn), alongside existing RH collaborators Ann Marie Vering (Los Angeles), Victoria Sala (London), Nicholas and Harrison Condos (Sydney), Jonathan Browning (San Francisco), John Birch...

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in 2015, and compounds the company’s growth aspirations, following the unveiling of RH San Francisco in the historic Bethlehem Steel Building, two private planes and a private yacht and a series of upcoming openings: Manhattan’s RH Guesthouse; locations in Oxfordshire , Paris, London and Milan; and a full ‘RH Ecosystem’ in Aspen including the company’s first spa.

The launch was underway prior to the pandemic. ‘We decided not to chase revenues and chase demand during that period. We said, “Why don’t we use this time in a much more strategic way and focus on moving some really big rocks that will set up the next decade of growth at our age?” And that’s what we did,’ says Gary Friedman, RH chairman & chief executive officer.

Many of the RH Contemporary pieces are made in Italy – namely the upholstered furniture, including the ‘Burano’ modular leather seating by Jan te Lintelo and the low linear sofas by Ann Marie Vering. To accomplish this, RH onboarded expert Italian upholsterers: ALT in Romagna and Crivellari in Padova. . Italian-sourced materials are also used prevalently, such as travertine stone from a quarry outside Rome and Arabescato marble, although these pieces are fabricated elsewhere.

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