Polestar 1 exemplifies the evolution of electric car design

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The new Polestar 1 looks curiously modest on the road. Few would guess this is a £139,000, 600-horsepower, technology-packed performance car driven by one of the most radical hybrid systems around. This is exactly how Polestar would like to be perceive...

wants to do things differently – it intends to be the progressive choice, the intellectual purchase, and part of this narrative is formed by a clear and concise, and heavily directed design theme. It makes for a compelling story. But more on this later. For now, we head to the outskirts of London to test the marque’s premier car, this Polestar 1. A support vehicle follows closely, for this is a preproduction model and there is a potential something may go wrong.

The Polestar 1 design is an evolution of the 2013 Concept Coupé, a study car that looked back to the future and to Volvo’s classics – namely the brilliant 1960s P1800. With its simple two-doors construction and a coupé silhouette, it essentially retains a classic motor car vernacular. This is largely on purpose, as the marque doesn’t feel it needs to invent an entirely new language of design for electric mobility – rather, the approach should be subtler.

 

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PolestarCars . PolestarCars Polstar 1 is not an electric car...

PolestarCars I want a Polestar 2

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