Nike expects permanent shift to online sales

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The sportswear giant has seen digital sales soar and says few customers will revert back to stores.

Sportswear firm Nike has seen a huge rise in online sales as it bounces back from a coronavirus slump.

The US company saw digital sales rocket 82% during the June to August quarter, offsetting falling revenue in its stores.For its previous quarter revenues were down by more than a third as it tackled store closures and lockdowns globally."We know that digital is the new normal. The consumer today is digitally grounded and simply will not revert back," Mr Donahoe said.

Sales are growing in its major markets including China, Japan, South Korea and the UK, while its core North American market is declining. Nike's shares rose more than 10% in late trading in the US, as the results were better than Wall Street had expected.

 

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BUT I LIKE TRYING ON SHOES

I haven’t bought anything in a shop for 7 months+. No intention to either

Nike can expect bankruptcy. Just do it!

HEY FASHION and SHOE LOVERS! Check out my current shoe favorites 2020 LINKED BELOW and PLEASE SUBSCRIBE to my YouTube Channel, it would make my September if I can get to 300 subs. Thanks in advance. GOD BLESS YOU!. LINK ↓

another death knell for jobs and the high street...!!!

BoooOooooOo!!!! I want to see what I’m being overcharged for!!! Online only won’t fly with me!!!

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