Sportswear firm Nike has seen a huge rise in online sales as it bounces back from a coronavirus slump.
The US company saw digital sales rocket 82% during the June to August quarter, offsetting falling revenue in its stores.For its previous quarter revenues were down by more than a third as it tackled store closures and lockdowns globally."We know that digital is the new normal. The consumer today is digitally grounded and simply will not revert back," Mr Donahoe said.
Sales are growing in its major markets including China, Japan, South Korea and the UK, while its core North American market is declining. Nike's shares rose more than 10% in late trading in the US, as the results were better than Wall Street had expected.
BUT I LIKE TRYING ON SHOES
I haven’t bought anything in a shop for 7 months+. No intention to either
Nike can expect bankruptcy. Just do it!
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another death knell for jobs and the high street...!!!
BoooOooooOo!!!! I want to see what I’m being overcharged for!!! Online only won’t fly with me!!!
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