Meghan Markle likely made the 50 jars of jam she sent to friends 'with her own hands using...

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Meghan Markle has launched a luxury lifestyle brand American Riviera Orchard with a glitzy Instagram video. The Duchess is seen cooking in a stunning rustic kitchen, while a woman's hands are seen arranging pink and white flowers.

Meghan Markle distributed strawberry jam to her friends as a way of highlighting her new business venture by giving them a 'personal present' that she likely produced herself with ingredients sourced from Montecito, a branding expert revealed today.

The couple are also friends with Ms Balquier, who is married to Prince Harry 's friend Nacho Figueras - with the four together at a charity polo match in Florida last Friday. The whole premise of her new brand American Riviera Orchard is to highlight the quality and origin of the locally sourced ingredients and how they have been lovingly made into jam.

She wants people to buy into the ARO lifestyle not just her own personal brand. The look and feel of it is very home made with a stylish crest and almost handwritten brand name to keep it feeling like it's a personal present. I think she will have sent to some of her friends, local neighbours, influential people in the lifestyle and cooking circles and people she feels will genuinely appreciate the gesture.

Advertisement This is the latest launch amid a trend of celebrities shifting their own food products - with Julianne Moore , Will Ferrell and LeBron James among those selling honey from their own gardens through the Flamingo Estate brand for up to $250 per jar. 'The whole premise of her new brand American Riviera Orchard is to highlight the quality and origin of the locally sourced ingredients and how they have been lovingly made into jam.

'She wants people to buy into the ARO lifestyle not just her own personal brand. The look and feel of it is very home made with a stylish crest and almost handwritten brand name to keep it feeling like it's a personal present. Showing it in a basket with lemons, Mrs Robbins added: 'Thank you for the delicious basket! I absolutely love this jam so not sure I'm sharing with anyone. @American RivieraOrchard Thank you, M! #MontecitoGoodness #AmericanRivieraOrchard.'

'Individually numbering shows that the send out was limited edition but it does also make those who didn't get the jam feel left out perhaps too.Delfina Balquier's video also showed the strawberry jam spread on a piece of bread Mr Ede continued: 'With ARO there is no functioning website just a holding page and an email registration which means that people who want to know more have no other information and I think that this could be frustrating to potential purchasers and fans who want to know more.'

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