Lady Gaga Landed A New Job As The Face Of 2020's Most Fabulous Perfume Launch

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Lady Gaga Lands New Role As The Face Of Valentino's 'Voce Viva' Perfume

Roughly translated as 'with living voice', it seems fitting that the face of 'Voce Viva' is an artist whose iconic singing voice has defined a generation. Inspired by Gaga's messages of inclusivity, self-love and embracing who you are, 'Voce Viva' is all about celebrating Valentino's shared values of individuality and a place for everyone.

 

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