Kantar: Soup sales up as 'rainy spring affects spending'

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Euros may improve spending as consumers have become more financially 'comfortable', new figures suggest.

One of the rainiest springs on record boosted warm soup sales while denting those for sun cream, new figures suggest.

However, Kantar also recorded a big jump in financially "comfortable" households because of slowing price rises and predicted a boost in spending from the Euros. According to Kantar's analysis, its measure of grocery price inflation was 2.1% over the four weeks to 9 June and it said this was the 16th monthly period in a row the figure had fallen.

Warm fresh soup sales jumped by almost a quarter, but this wasn’t enough to increase grocery sales overall.that wet weather had dampened consumer spending and activity in the construction industry in April. “Retailers will be competing with fans heading out of the house to watch the football as well as with each other,” said Mr McKevitt.

 

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