John Lewis pulls 'potentially misleading' advert featuring boy dancing in dress

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But its removal had nothing to do with the uproar the ad caused...

after a watchdog branded it ‘potentially misleading’.

Earlier this month nine-year-old Reggie Parker appeared in the home insurance advert for the high-end brand, dubbed ‘Let Life Happen’, where he was seen strutting around the house wearing make-up, jewellery, and heels and smearing paint on walls, coating the carpet in glitter and leaving many a household item ruined in his wake.

 

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John Lewis pulls 'potentially misleading' home insurance advertThe high-end department store chain's advert, called Let Life Happen, had depicted a young boy wearing his mother's lipstick and girls' clothes as he strutted around the house to a song by Stevie Nicks. This was a mistake for lots of reasons, who exactly do you think your customers are. portraying a child in such a way i found uncomfortable to say the least. If you want to jump on the woke bandwagon, i suggest you stick to transgender adults, which nobody has a problem with. That's sad. I love that advert. These replies are ridonculous! 🤮 I want the kid to have his own show. Great energy. I'm sure he'd be a brilliant presenter for a kids show. Although he's probably heading for theatre or something. Little superstar.
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