John Lewis pulls 'potentially misleading' home insurance advert

John Lewis has been forced to pull its latest home insurance advert after the financial watchdog found it was 'potentially misleading'

10/28/2021 1:47:00 AM

John Lewis has been forced to pull its latest home insurance advert after the financial watchdog found it was 'potentially misleading'

The high-end department store chain's advert, called Let Life Happen, had depicted a young boy wearing his mother's lipstick and girls' clothes as he strutted around the house to a song by Stevie Nicks.

John Lewis tweeted on Wednesday to say that it had withdrawn the advert, which first aired on 11 October, because the Financial Conduct Authority (FCA) considered the content to be potentially misleading and could confuse customers about the insurance.

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It clarified that its accidental damage cover was available as an add-on to John Lewis's new home contents insurance product and only covered accidental, not deliberate, damage.AdvertisementThe retailer said in a statement:"You may have seen our 'Let Life Happen' advert for our new home contents insurance offering, which ran between 11 and 27 October 2021.

"This advert has been withdrawn because the Financial Conduct Authority considers the content to be potentially misleading and could cause customers to be confused about John Lewis's new home contents insurance offering. Read more: Sky News »

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These replies are ridonculous! 🤮 I want the kid to have his own show. Great energy. I'm sure he'd be a brilliant presenter for a kids show. Although he's probably heading for theatre or something. Little superstar. That's sad. I love that advert. This was a mistake for lots of reasons, who exactly do you think your customers are. portraying a child in such a way i found uncomfortable to say the least. If you want to jump on the woke bandwagon, i suggest you stick to transgender adults, which nobody has a problem with.

John Lewis pulls ‘potentially misleading’ insurance ad📺John Lewis has axed its controversial home insurance TV advertisement that shows a boy trashing a house after it was slapped on the wrists by the financial watchdog good I thought it was dreadful what example it set !! brainless advert whoever came up with the idea good job on pushing CancelCulture torygraph

John Lewis pulls controversial advert for being ‘potentially misleading’Home insurance ad featuring a boy in a dress taken off air after financial regulator warning I thought it was a Durex ad Never knowingly over ruled 🤬 Christ.

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