Zara Emotions, is inspired by the memories in Jo's life that she cherishes and has reconfigured into aural sensations, prospering around "love, imagination and artistry."Telling stories through scent, Jo Malone's synaesthetic attitude translates narratives into fragrances, resulting in a line of 8 unisex fragrances. Searching through the Zara archives of past, present and future for inspiration, the conception of each fragrance was summoned by gifting garments with a voice.
" Amongst the fragrances are a host of personalities.
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