The logo for Jägermeister alcohol is not religiously offensive, a Swiss court has ruled.
The Swiss Federal Institute of Intellectual Property had blocked efforts by the German spirit brand to expand its trademark to cosmetics and entertainment services.But Swiss federal judges ruled in favour of Jägermeister. The Federal Administrative Court ruled that the"intensive" use of the logo had"weakened its religious character" over time, making the chance of genuine offence unlikely,The logo refers to the legend of St Hubertus, the 'Apostle of the Ardennes', who is said to have converted to Christianity one Good Friday in the 8th century after witnessing a stag with a crucifix between its antlers.
Jägermeister can now use its logo on a wide-range of products in Switzerland including cosmetics, mobile phones, or telecommunications services.Nigeria's rising nightlife and alcoholic industry
... I've been too busy drinking the stuff to even remember it has a logo!
Christians are offensive. The bible is a book of lies. Priests abuse children. Hypocrites
Well the Swiss have plenty of time to argue about nothing... they’re not a serious country tbh
ScrapTheLicenceFee
My how I get sick to my back teeth about this ' Offence by Proxy' this might offend ,well lets wait and see.
...and this kind of headline reenforces the notion that the majority of Christians are easily offended
The only thing that offends me is it's vile taste.
It offends my head in the morning!!🤣
It's just a logo with a meaning 'oh dear god' which is what a lot of people say when hungover me I tend to say 'oh fuck I need a hair of the dog' ffs people grow up and stop being offended by anything and everything 🤦🏼♂️🤷🏼♂️🤣
Religion offends intelligent people.
Must have been where my missus learnt to cook!! 😜
Who argued this? REALLY!
omg what next ? people boycott cathedral city cheese
The logo does not offend Christians Just the people who drink it offends the rest of us😁😁😁hic hic
I would have thought an image of an ancient torture device would be open source
Maybe just ask the Christian...
I'm offended by the BBC calling itself a news source
Another day, and another “woke” news bite from the BBC in their ever increasing quest to appear relevant 😳
It's a circle, some antlers and a cross.... Or to summarize: O dear god
Thought this kinda rubbish only happens in Malaysia.
WTF? People need to chill. Everyone getting offended by everything is ridiculous. The freakin world is acting like America.
So what if they are? Fuck 'em. Being offended doesn't give you rights.
More nonsensical so called news from the BBC
Grow up
Draw Mohammed on a bottle and see what happens then.
Some people are just looking for an argument.
Jäger offend no one, especially after about 8 of them 👌🏻
Well yes it does 💁🏼♀️
People aren't happy if they aren't offended by something. Welcome to 2020
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