has a brilliant laugh. That's the sort of throwaway guff people always begin interviews with, but Simone's bears some examination. Her laugh is a guttural guffaw halfway between Barbara Windsor's meaty chuckle and the blare of a long-distance lorry's horn. It's deep, loud and immensely dirty - all utterly at odds with Simone's otherwise innocent, even girlish demeanour. It erupts joyously throughout our interview.
As well it should be: Simone Rocha is on the crest of quite a considerable wave after showing her first on-schedule catwalk show for winter, unanimously acclaimed as one of the best on theschedule. 'It was definitely tougher than spring, which is what I wanted,' says Simone of that show. 'I think the season coming will be even tougher again. I really enjoyed bringing in the strength into the collection.
Some people sneer at the idea of Simone Rocha being independent. As her surname betrays, her father is John Rocha - a London Fashion week fixture for over 20 years. But rather than offering a leg-up, her parentage means the fashion industry is imply in her blood. 'Fashion was always there: it didn't feel glamorous. It was just our life,' says she, of an upbringing that included time in Milan as well as backstage in London and Paris for her father's shows.
Despite her background, Simone's parents weren't the most supportive when it came to her career decisions. 'My mum and dad didn't want me to do fashion,' she says. 'They know how difficult it can be.' In Simone's mind, there wasn't much of a choice, even growing up in the tiny and deeply unfashionable village of Ranelagh near Dublin. Then again, that Irish influence is a fundamental part of Roch's aesthetic.
Speaking with Simone, it's easy to forget quite what she has achieved in so short a space of time – it's barely two years since she graduated from. She's charming and engaging as an interviewee: when we meet, she shows me a selection of papier-mâché boaters she's been making on the floor in the corner of her studio. They're a distraction, a mental antidote to worrying over a flood in the room that's usually her office.
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