Is Kylie Jenner’s $600m cosmetics deal worth it? Experts weigh in

The unprecedented success of Kylie Cosmetics has elevated Kylie from being just a reality TV star with famous sisters, to a savvy businesswoman in her own right.

In her statement, Kylie clarified that she would maintain creative control of Kylie Cosmetics despite handing over most of the financial reigns.‘This partnership will allow me and my team to stay focused on the creation and development of each product while building the brand into an international beauty powerhouse,’ Kylie said.

In an interview with Harper’s Bazaar, the beauty mogul explained: ‘I don’t really do it to make money or think that far into the future if this is going to be super-successful. I just knew my talents and was passionate about make-up and lips and lipstick.’ The lucrative new deal shows that Kylie and her team are very aware of what’s going on with the international market right now.

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