Is eating insects the secret to good health?

London brand Ento Collective is on a mission to makie eating insects an everyday activity with their superfood protein powder.

Ento Collective is a new brand ‘started by two friends who have a passion for entomophagy .’ The best partnerships are always a product of mutual passion, and while eating bugs might not be the most conventional foundation for a collaboration, Ento’s founders—Alejandra Perez Fernandez and Danielle Petricevic—prove it is a viable one.

The brand’s first and only product so far is Ento Cacao, a powdered protein blend, made from proteins from insects, peas, and brown rice. The result is a nutrient-packedthat will appeal to health food junkies, by providing more calcium than milk, more vitamin B12 than salmon, more iron than spinach, and by also being packed with potassium.

Fernandez and Petricevic grew up in Mexico and South Korea respectively, where insects were a standard aspect of their diets. Now, with both of them living and working in London, they hope to bring the practice of entomophagy to a new audience, and prove that there are other reasons for eating insects, beyond the obvious health benefits. ‘We are on a mission to nurture the world through the power of edible insects,’ says Petricevic.

In addition to their nutritional value, insects are an ecologically sound source of protein. Compared to cattle or poultry, they require only a tiny fraction of land, water, and feed to grow, which means they have a significantly lower carbon-footprint. ‘The global production of food is responsible for a third of all gases emitted by human activity, and the use of animals for meat causes 60% of this pollution,’ Fernandez explains.

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