Head Topics

Inside PepsiCo's UEFA Champions League final Kick Off Show ahead of this season's Wembley showpiece

  • 📰 goal
  • ⏱ Reading Time:
  • 23 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 63%

United Kingdom Headlines News

United Kingdom Latest News,United Kingdom Headlines

Speaking on the Footballco Business Podcast, PepsiCo chief, Mark Kirkham, opened up on the company's football strategy and Champions League deal..

Speaking on the Footballco Business Podcast, PepsiCo chief, Mark Kirkham, opened up on the company's football strategy and UEFA Champions League deal.

While the focus might be on the pitch , it's online where the show and the elements around it bring in the game-changing numbers. "If you look at all the assets across everything we did that tied to the Kick Off Show and our overall programme for the Champions League final, there were 21 billion impressions or a reach of 21 billion. And if you don't intersect music with sport, I don't think you get those numbers.”

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 59. in UK

United Kingdom Latest News, United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Champions League, Europa League & Europa Conference League quarter-finals: When are the draws?Champions League, Europa League and Europa Conference League quarter-final draws take place on Friday March 15, but who could make it through?
Source: SkySports - 🏆 58. / 63 Read more »

Football news live: Latest Premier League, Champions League build-up and moreFollow the latest news from the Premier League, MLS, WSL and across Europe
Source: TheAthletic - 🏆 54. / 63 Read more »

What Arsenal's result does for Premier League coefficient and extra Champions League spotThe nervy wait to find out if fifth place will qualify continues...
Source: MetroUK - 🏆 13. / 82 Read more »

What Arsenal's result does for Premier League coefficient and extra Champions League spotThe nervy wait to find out if fifth place will qualify continues...
Source: MetroUK - 🏆 13. / 82 Read more »

Champions League: Kane levels tie for Bayern against Lazio, Mbappe puts PSG aheadFollow live text and radio commentary as Bayern Munich face Lazio in the Champions League, plus updates from Real Sociedad v PSG.
Source: BBCSport - 🏆 111. / 51 Read more »

Guardiola admits fear ahead of Champions League quarter-finalsPep Guardiola discusses the fear Manchester City has ahead of the Champions League quarter-finals against Bayern Munich, Real Madrid, and Paris Saint-Germain.
Source: MENnewsdesk - 🏆 23. / 69 Read more »