How Tory Burch found her edge

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A longtime stalwart of American style, the designer was classic but not always cool. That’s all changed

Twenty years ago this month, on a sleepy block south of Houston in New York, Tory Burch opened her very first store. Burch, then 37 years old, was a busy mother of three boys under the age of seven who had left a career in public relations at Ralph Lauren and Loewe to start her own business. The night before the opening, Burch didn’t sleep. She and her teenage stepdaughters spent all night setting up.

Burch met him over lunch in 2014 when LVMH was interested in investing in her brand. The investment didn’t happen, but the two began a relationship, got engaged and agreed to work together. “I joke I had to marry him to get him to be the CEO,” Burch says. Roussel would be a dream CEO for any fashion company: during his 15 years at LVMH, he brought Phoebe Philo to Celine and Jonathan Anderson to Loewe.

 

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